Big Beverages, based in Charlotte, North Carolina, specialises in canned beverage manufacturing. Credit: Sheila Fitzgerald/Shutterstock. US-based energy drink maker Celsius Holdings has acquired local ...
CEO John Fieldly emphasized that the acquisition is a capital-efficient growth lever, aligning with Celsius's aim to dominate the energy drink market with functional, better-for-you beverages ...
Celsius energy drinks, despite being sugar-free and positioned ... Inc (PEP) and The Coca Cola company (KO), respectively. Considering the growth that Celsius is experiencing, I find it remarkable ...
In a nutshell, Monster versus Celsius's target audiences contrasts greatly with adrenaline junkies versus fitness enthusiasts. PepsiCo Expands Energy Drink Portfolio to Rival Coca-Cola Not to be ...