Big Beverages, based in Charlotte, North Carolina, specialises in canned beverage manufacturing. Credit: Sheila Fitzgerald/Shutterstock. US-based energy drink maker Celsius Holdings has acquired local ...
Celsius fits squarely into these categories with a drink that lacks sugar and calories but comes loaded with ingredients it claims provide workout and energy benefits without the crash.
CEO John Fieldly emphasized that the acquisition is a capital-efficient growth lever, aligning with Celsius's aim to dominate the energy drink market with functional, better-for-you beverages ...
When Celsius launched in 2004, the energy drink market was already crowded ... a formula designed to accelerate metabolism and burn calories, aligning with the fitness goals of their target ...
Another fitness-focused, better-for-you brand, fast-growing Celsius started in Sweden and now stands as America's third top ... albeit much easier on the conscience with none of the sugar and only a ...