Cooper, Robin, and Robert S. Kaplan. "Citizen Watch Company, Ltd.: Cost Reduction for Mature Products TN." Harvard Business School Teaching Note 195-049, August 1994. (Revised May 1999.) ...

Time is money for Citizen Watch Co. amid slumping sales during the coronavirus pandemic, so it's looking to harness a new power source to jump-start sales: static electricity. The company's next ...

Other satisfied customers marveled at the watch's construction for the price. One shopper called it “a well-designed, ...

In celebration of the 35th anniversary of Citizen’s iconic Promaster watch, the company is releasing the limited-edition Mickey Mouse Lifestyle Land, Sea, and Air Collector’s Set. And you only ...