Communicators are not required to use these colors, but please consider their use. Typography is an easy way to maintain brand presence and create a consistent visual identity throughout all platforms ...
Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Campton and Akkurat Pro are our sans-serif fonts. Campton works well for large, expressive headlines, ...
For example, warm colors like red, orange, and yellow are associated with feelings of excitement, energy, and warmth. In contrast, cool colors like blue, green, and purple are associated with ...