Typography plays a critical role in visual communication, influencing both aesthetic appeal and functionality. The choice of font affects how a message is received, evokes emotion and ensures ...
Businesses project professionalism and reliability by aligning key brand elements—logo, tone, color scheme, ethics, and overall aesthetic—with their target audience. Incorporating these into your ...
Hierarchy shows the difference in importance of the elements in a design. Colour and size are the most common ways we can create hierarchy — for instance, by highlighting a primary button, or using ...