President and CEO of Famous Brands International. "We're thrilled to see Sam open his first co-branded Mrs. Fields and TCBY store at Carolina Place Mall. Operators like Sam, who possess a genuine ...

Brands are mysterious things. Created by companies looking to promote specific products or services, they’re ultimately defined—for better or worse—by consumer perceptions. They also play starring ...

Without any franchisees, Famous Brands is dead in the water ... the Supply Chain segment is dependent on the group’s store-wide sales, and thus saw flat revenues. Impressively, though, cost ...