E-commerce giants push the envelope to entice festive shoppers with creative campaigns and influencer marketing.

This was considered a Western phenomenon; however, these have become a vital element in India’s online shopping landscape.

E-commerce market set to soar: India’s e-commerce market is expected to grow 21% annually to reach $350 billion by 2030, a ...

Delivering instant gratification seems to be the need of the hour as beauty retailer Nykaa, direct-to-consumer (D2C) player Licious, and Myntra try out 10-15-minute delivery pilots in select cities.

STRAP: Adhering to the basics of financial planning can help you enjoy your festive spends sans worries of future EMIs and ...

Refresh your everyday routine, get a full makeover, or learn new beauty skills with our styling and beauty experts.

This Diwali, OPPO India ignites the festive spirit with its new campaign #VishwasKaDeep. Through a captivating film and a series of engaging digital experiences, the campaign explores the unique ...

In its third edition of the Durga Pujo campaign, Licious captures the essence of Puja through home-cooked meals and unforgettable food memories. Part of the campaign is an ad, set in a lively Pujo ...