There always seems to be a new beauty launch or game-changing brand coming through and it can often feel exhausting to keep ...

Beauty trends come and go at lightning speeds, and with that, some beauty brands aren’t able to keep up, particularly those ...

I cover luxury beauty ... you with loyalty points every time you change your color. New Web3 ready beauty brand KIKI World is putting its community in the driving seat, letting them vote on ...

Yes, the Missha M Perfect Cover BB Cream is worth it. It’s a low-stakes buy for a $9 tube that has nearly 1.7 ounces of ...

Whatever the reason, it's not too taxing to cover up the typical tattoo. It requires a few products and patience to get the ...

She’s been the global symbol of a certain kind of American beauty for generations, with brand recognition that’s up there with Mickey Mouse. M.G. Lord, a Barbie biographer, once said she was ...

It is by no means a showstopper, with packaging unlikely to impress hardcore aesthetes – but, as I soon discover, you’d be ...

I cover luxury beauty ... has some interesting implications for the marketing strategies of fashion and beauty brands. While generally speaking activations are not yet generating significant ...

Growing up, e.l.f. Beauty was every girl's go-to makeup brand due to its incredibly affordable prices and extensive range of ...

No one can go wrong with a classic look this Halloween. Whether you are thinking about dressing as a witch, creative Halloween clown makeup ideas, celebrity-inspired Halloween costumes ...

Speaking at sustainable lifestyle event The Conscious Festival in Singapore last Friday, Andy Wilson, Asia head of sustainability for Ogilvy, said it is “risky [for brands] to hide behind a country’s ...