A new toy shop, Toytown, will open in Festival Place shopping centre in Basingstoke this weekend with an opening event ...

Trend signals a growing number of adults who are buying toys for themselves, reclaiming memories from their childhood and ...

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

Step into the feverishly imaginative world of Hot Wheels, where the mantra is all about speed, power, and performance. If you ...

In case you weren't aware, clothing retailer Shein is one of the latest in a string of non-sex-related stores to add sex toys ...

Now is a great time to snag the Hot Wheels Barbie RC Corvette before it starts to become absolutely impossible to find during ...

A growing number of adults are buying toys for themselves. It’s part of a trend that is called “kidulting.” Companies like ...

Before the National Toy Hall of Fame inducts a new class each fall, curators at the upstate New York attraction have to ...

Kids are picky, fickle little creatures, and honestly, that’s a big part of their charm. The toys they want are ever-changing, and it can be hard to keep up with what trend is cool and what’s “Ugh, so ...

revealed the top toy trends of 2024 and expert toy picks from each trend for easy holiday shopping. With a shorter holiday season underway and more households shopping on tighter budgets ...

Following on the heels of a strong appearance at New York Comic Con, DC released a first look at some of the merchandise they ...