Ikea is now testing an online platform in Madrid and Oslo where people can sell their used Ikea furniture to others. The platform, Ikea Preowned, lets users list their furniture with photos and a ...
One of IKEA’s key competitive advantages is its extensive knowledge about the customers. The company understands the purchasing factors which influence customers to buy furniture and implements ...
Postmedia may earn an affiliate commission from purchases made through links on this page. Since purchasing my first home, I’ve been on the lookout for high-quality, simple yet elegant, durable and ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Ikea is taking on the likes of eBay, Craigslist and Gumtree with a peer-to-peer marketplace for customers ...