"An energy drink is normally an impulse purchase ... then through a distribution agreement with AB InBev, Celsius grew from its niche in the health and beauty section and onto the beverage ...
The hosts discuss what’s powering the energy drink renaissance and how some hyper-caffeinated, sugary beverages are managing to brand themselves as health and fitness drinks — and what it’s ...
"Coming from the success of Celsius, when they had no ... want something that almost tastes like you're drinking your favorite soda, but with all healthy ingredients," Hicks told Insider.
Frances Tiafoe was thrilled to see girlfriend Ayan Broomfield's latest photoshoot for the energy drink brand Celsius. After seeing his girlfriend's pictures Tiafoe excitedly pledged to try the new ...
CEO John Fieldly emphasized that the acquisition is a capital-efficient growth lever, aligning with Celsius's aim to dominate the energy drink market with functional, better-for-you beverages designed ...