In response, many Chinese toy makers have changed their marketing strategy and positioning, either developing their own intellectual property rights, establishing their own brands, or initiating ...

On the heels of Walmart’s Top Toys List release (released on Sept. 9), comes Amazon’s 2024 Toys We Love List (released on Sept. 10). Parents out there, we’ll warn you, your kids are going to ...

The biggest toy brand in the world has unveiled a list of products that will be on every child's wishlist this Christmas... and the good news for parents is that is they all cost under £30.