Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a ...
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Fashion Is Losing the Middle Ground
This fashion SAT question is harder to solve today than it was 15 or 20 years ago. It used to be that a cohort of American ...
For the event, Nita Ambani opted for an elegant dress from French luxury brand Chloe that has been the talk of the town.
As a marketing expert, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Follow the ID blog to learn more! Luxury brands have a certain je ne sais quoi, ...
PSA: Your favorite luxury handbag brand is currently having a sale on sale up to 50% off trendy styles starting at $59.
with more in the pipeline over the next several years under all three of Hilton’s Luxury Brands – Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, and LXR Hotels & Resorts. Hilton offers ...
Italian label Loro Piana has become synonymous with the finest luxury fabrics, particularly cashmere and vicuña wool. The brand’s pieces are simple in design but extravagant in hand feel, catering to ...
Gurudev Sri Sri Ravi Shankar reminds us that competition is healthy, but low self-esteem is destructive. Gurugram-based ...
For the Multistrada V4 S, Ducati is offering complimentary accessories worth Rs 2.40 lakh. These include a tank protector, ...
Even more impressive, plenty of our favorite affordable skincare brands, like Maelove, Cocokind, and The Ordinary, to name a few, perform as well or even better than luxury skincare products.
This fall, the brand is debuting the limited-edition luxe Golden House after a yearlong development process. “We decided to ...