Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a ...
As a marketing expert, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Follow the ID blog to learn more! Luxury brands have a certain je ne sais quoi, ...
with more in the pipeline over the next several years under all three of Hilton’s Luxury Brands – Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, and LXR Hotels & Resorts. Hilton offers ...
Italian label Loro Piana has become synonymous with the finest luxury fabrics, particularly cashmere and vicuña wool. The brand’s pieces are simple in design but extravagant in hand feel, catering to ...
Even more impressive, plenty of our favorite affordable skincare brands, like Maelove, Cocokind, and The Ordinary, to name a few, perform as well or even better than luxury skincare products.