The global confectionery giant revealed its upcoming plans at this year’s 2024 National Association of Convenience Stores ...

Turns out, Reese's aren't the only candies that can transform into festive shapes. Mars Wrigley announced last week that its fan-favorite Snickers Trees − tree-shaped Snickers bars − are back ...

Major confectionery group Mars has tapped into the trend for early promotion of Halloween ... with $3.5B expected to be spent specifically on Halloween candy in 2024. These insights mirror trends Mars ...