Great Jones was founded by best friends who shared a true passion for food. Its cookware is made for female chefs and food writers. All of the products are made with non-toxic materials such as ...
The brand aspires to draw awareness to the healing potential of the local vegetation and transforming the human relationship with the environment by re-discovering the use of forgotten ingredients, ...
An example of misalignment in brand positioning is Jessica Alba’s Honest Beauty. Initially launched as part of the Honest Company, which focuses on safe, non-toxic baby products, Honest Beauty ...
Made sustainably with clean, non-toxic ingredients and packaged in recycled, recyclable, and refillable containers, this newcomer to the clean beauty category is an instant classic. May Lindstrom’s ...