Greenpeace took a bunch of kids to the aquarium to check out our ocean's future. Let's just say they weren't impressed. “Bladerunner 2049” Prologue, Old Spice Goes Invisible: The Top 5 Ads Of ...
Following that need for a simple approach, Ogilvy & Mather’s Brian Fetherstonhaugh developed this new 4Es formula. The secret is to use these 4E ideas to communicate and deliver meaningful value ...
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Exploiting the power to link brand to money provides a financial justification for marketing decisions. This enhanced brand valuation approach makes it easier to make the case for marketing investment ...
The Ogilvy & Mather Advertising ‘Future Giants Training Programme’ was held last week in Galle with over 50 potential advertising leaders participating from Ogilvy offices in Hong Kong, Singapore, ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Her earlier career includes leading North American social media consulting at Ogilvy & Mather and roles at Dell and Trilogy Software. “Kathie’s extensive experience in finance and operations will ...