Last month, the company took a major step toward that goal by hiring ad agency Ogilvy & Mather to handle its $75 million account, which includes products like Tyvek home wrap and Teflon coating.

For over five decades, the Effie Awards have recognised the most effective campaigns across globally and about 4 years in ...

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Harrison Kircher has been named president and CEO of the National Chicken Council (NCC), effective January 1, 2025.

WPP has unveiled its Chennai campus, a key hub for global enterprise IT and content production, cementing the city's role as ...

Kyndryl has promoted its Australia and New Zealand (A/NZ) head of marketing, Kimberley Marlay, to A/NZ head of strategic ...

CES 2025 in Las Vegas, is shaping up to be a battle of the TV brands, with the two South Korean TV giants set to go ...

Ogilvy has named Christopher Andrews its new CEO, replacing Arthur Fleischmann, who had been leading the agency since Marie-Lise Campeau’s departure late last year. Fleischmann also announced that he ...

Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it ...

Raja Naeem has rejoined Nissan Motor India, taking on the role of head of marketing and customer experience. In his new ...

Always fancied yourself as a food influencer? Here's some easy 'how to's' without having to feign a fake French accent.