This Diwali, Samsung’s latest campaign strikes an emotional chord, celebrating the magic of family togetherness in today’s ...

At e4m Pitch Brand Talk 2024, a panel of industry experts explored the critical balance between short-term ROI and long-term brand building ...

Abu Dhabi, which attracted more than 24 million visitors last year, will host a second Sphere that ‘echoes the scale’ of the ...

The answer isn't as straightforward as you might think.

When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy.

It's Prime Day! Again! Here at PCMag, our mission is to help you find the right technology to fit your life, and on big shopping days like these, it's all about helping you find the best prices.

To stand out in real estate marketing, infuse creativity by leveraging interactive content like virtual tours and 360-degree videos to showcase properties in an engaging way. Utilize storytelling ...

The only bone of contention is registration of the workers union. "Samsung says that they will not accept a Union which has a political affiliation. This is their stand. Currently, discussions are ...

To stand out in digital marketing, I focus on my unique strengths by honing in on what sets me apart. For example, I capitalize on my ability to blend creativity with data-driven strategies ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 hour 42 min ago By Ad Age and Creativity Staff - 2 hours 13 min ago By Erika Wheless - 3 hours 2 min ago By Parker Herren - 3 ...

But a couple of things stand out about two rumored Sonos endeavors ... For one thing, we all need to stop referring to Sonos TV as some sort of “set-top box.” Never mind the fact that that ...

premium streamers increased national TV marketing efforts by 10% to a collective $151.5 million in estimated advertising spending/ media value, according to EDO Ad EnGage. While ad spend and value ...