Seiko Group Corporation has launched a new promotional campaign as part of its efforts to redefine its brand globally.

Seiko's newest watches honor the beauty of the Tokyo night sky and the Star Bar cocktail that salutes the same.

But nestled in amongst them all is a brand which has soared in popularity of late. Grand Seiko were once simply viewed as a ...

The dive watch style especially, with its design inspired by the iconic SKX007 diver, has proven to be a modern classic and a template for innumerable experimental styles. The latest take on the Seiko ...

Beams’s new Seiko 5 uses two modern Seiko 5 Sports references as its base: references SRPJ45 and SRPJ47. The two watches are both modern interpretations of a Seiko model from the 1970s, the Seiko Time ...

All 20 units made available throughout the globe for 44 million yen, including tax, were quickly snatched up by watch lovers in and outside Japan. Seiko embarked on its shift to luxury watches in ...

Among Citizen's normally affordable line of watches is its "The Citizen" series of rare luxury watches, and its latest might ...

Lex tries out the new Seiko 5 Sports Denham LE SRPL35 ✓ A 2,000-piece collaboration with the premium denim brand ✓ Read his ...

New Seiko Prospex watch is solar powered and has a dark red ... the Prospex Speedtimer in Factory Red is powered by Seiko’s in-house Japanese V192 movement. This is a quartz movement that ...

But when we are presented with something new, the first thing we do instinctively is find watches from the past to compare it to. Once we’ve pinpointed the references to existing timepieces, that ...