Meta is sharing new advice for Threads creators about how often and when to post content, as the platform contends with engagement bait.

Mark Zuckerberg says Threads is approaching the user numbers that Twitter had back in 2019. I'm on there every day: Where is everyone?

The creation of Threads took about six months and was built by a 50-person team, as Insider reported. While it was aimed at disrupting Twitter, given the ongoing instability of the platform under ...

Meta plans to launch ads on Threads early next year, in an effort to cash in on the app’s swift growth, The Information’s Sylvia ...

Mosseri echoed Zuckerberg's early enthusiasm in a Saturday Threads post, also sent to Insider by a Meta spokesperson. In it, Mosseri said the app's "growth, retention, and engagement are all way ...