Liquid lipsticks are renowned for their long-lasting, highly pigmented formulas and come in a handful of different finishes.

Given that many of these businesses are experiencing a decline, with revenues dropping exponentially and their existence ...

The best neutral eyeshadow palettes are as versatile as they are easy to use, with no wasted shades. As for the very neutral ...

Beauty advent calendars are a highlight of the festive season for many, and this year there are more options than ever. Here, ...

"This is incredible." Makeup wearer shares ingenious way to reuse old mascara wands: 'I love this' first appeared on The Cool Down.

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

Bring home luxury beauty and get up to 60% off during Amazon Great Indian Festival. Time to stock up your beauty arsenal.

The G.O.A.T may be done with tennis, but she has her sights set on a new kind of international domination. Here, Serena ...

The connection between JAMA and the Estee Lauder group of companies, which markets in Israel the world's leading makeup and care brands such as MAC, Estee Lauder, Clinique, Bobbi Brown, Smashbox and ...

Successful celebrity brands are characterised by authenticity and product quality, while struggling ones often lack these ...

From when it introduced its very first product, a hair dye, in 1909, to its vast range of products and services today, ...