Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Campton and ...

Typography plays a critical role in visual communication, influencing both aesthetic appeal and functionality. The choice of font affects how a message is received, evokes emotion and ensures ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

How to Use Graphic Design Visuals to Effectively Convey Your Brand Message Visual storytelling has become the cornerstone of ...

It might seem like just a question of style, but research reveals fonts can dramatically shape what you communicate and how you read. Fonts are “the clothes that words wear,” said early 20th ...

Designers, with their comprehension of the principles of graphic design, typography and theories of visual communication will develop a knowledge and understanding of processes and techniques involved ...

Typeface is not something most people think about on a day-to-day basis. For font designers like Dave Crossland, though, that ...

Graphic design is the art of crafting visual content that communicates messages and ideas. Whether you’re looking to break into the creative industry or enhance your current skill set, graphic design ...

Hooking up with Monotype is a sign that it's starting to consider itself as a more serious graphic design suite. It also ...

The menus within role-playing games by Atlus, including the new Metaphor: ReFantazio, unfurl in a sensory feast of color, ...

The big winners at the ISTD International Typographic Awards include an elegant album cover and a rebrand for a German ...

The visual identity by local design studio Block is highly adaptable and site-specific, to transfigure according to each exhibition as well as the institution’s evolution.