Household names such as Google, Amazon, Uber and Calvin Klein have all grown into industry-leading brands with simple typographic logos. Brands like these have used iconic logos to express a wide ...
“I want to push the typography until letters becoming the real artwork feature.” Typography is such a clear focal point across many of Pardini’s designs, where letters are often obscured and toyed ...
Mountain Dew is moving to recruit the next generation of customers by hiking into its past. The PepsiCo-owned soda brand this month revealed a new visual identity that restores its proper first name ...