First, during Google’s cookieless tests, monetization was down and advertisers were getting less fidelity. Second, moving away from third-party cookies wasn’t going to stop data collection ...

Microsoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing ...

Quantcast executives joined Ad Age’s Small Agency Conference to explore how new data strategies can help make small agencies ...

In an exclusive conversation with ETBrandEquity, the EVP and CMO at Cognizant, Gaurav Chand speaks about the new landscape of marketing and how CMOs should equip themselves to deal with the ...

This expert writes that marketers aren't ready for Instagram's new teen restrictions. Teens unlikely to be ready either.

Microsoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing ...

DMEXCO 2024 highlighted the growing importance of influencer and referral marketing as essential tools for brands to connect ...

Improve webpage loading times with the right rendering method. Understand the difference between client-side and server-side ...

To know more about Adobe’s vision to equip businesses in a cookieless world, watch this session at Adobe Summit 2021 on demand now.

The walled compound model offers several advantages including the flexibility to collaborate with multiple partners.

Tesco Media and Insight Platform, powered by dunnhumby, has strengthened its collaboration with The Trade Desk, enabling ...

Tesco has widened its retail media partnership with The Trade Desk to provide brands access to its Clubcard data.