The cost of food has risen sharply over the last few years, but that's not the only reason the tab at checkout can run high. KSL's inflation buster Matt Gephardt reveals a tactic that could have you ...

In this video, I dive into the fascinating world of selective attention and how it influences our ability to notice things right in front of us. From hidden celebrities like Dwayne "The Rock" Johnson ...

Psychologists refer to this as the “peak-end rule”: People tend to prioritize remembering the peaks (i.e., the most exciting ...

The exploits of any paranormal detective — from Sherlock Holmes to Scooby-Doo — will tell you that the mysterious and the magical always have an explanation grounded in science. (Take the ...

That’s called inattentional blindness — a psychological phenomenon where you're looking directly at something, but you don't perceive it because your attention is focused elsewhere.

This is how inattentional blindness works. Even when something catastrophic is happening right in front of us, our brains often tune it out if we’re focused elsewhere. What Is Inattentional ...

In the abstract and throughout the paper, the authors boldly claim that their evidence, from the largest set of data ever collected on inattentional blindness, supports the views that "inattentionally ...

The driver of the ground vehicle, who was heading towards a different stand, may have suffered "inattentional blindness", which is when someone fails to notice an unexpected object in clear sight ...