Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

Zeiss built a GenAI app on top of Veeva Vault’s PromoMats, a regulated content app for the promotional content management ...

Conservative MPs are evenly split between MPs on the right of the party – supporting Badenoch, Jenrick and Priti Patel – and ...

They met drinks makers, creative experts, insight specialists and marketeers with the course’s goal of equipping each student ...

Demonetisation altered the lives of millions overnight and before one could fully grasp the magnitude of the announcement, ...

Andrew Scott, MD of Purplex, explains how deep industry expertise and offering tailored campaigns outperforms ...

Recognised as the oldest carnival in the UK, and one of the largest illuminated processions in Europe, it is the first of ...

The results of the Bridgwater Guy Fawkes Carnival have been confirmed, more than 24 hours after the procession began. The top ...

From January to September 2024, total wholesale sales reached 633,218 units, marking a 16.2 percent drop from the same period ...

US officials talk of 'industrial level' theft of food assistance. They say donor grain was funneled to the Ethiopian and Tigrayan armies, and black marketeers.

Donald Trump’s remarkable and decisive second election victory shows that the realignment of US politics that he brought ...