From a tax policy perspective, the authors recommend a model that avoids upfront ex-ante or ex-post resource rent taxes due ...

Children in foster care deserve stability, a voice in their future, and accountability from the systems designed to protect ...

Measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of CIMM.

Integration is the key to making data retail media’s superpower. It is giving advertisers access to connections and insights that simply weren’t possible before. Step outside grocery (it’s not all ...

Since ChatGPT was released in late 2022, companies of all sizes and in all industries have been grappling with how to benefit from artificial intelligence. A company’s board is ultimately accountable ...

According to the policy think tank, many of the promises laid out lack specificity, measurability, and actionable details, ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Ben Thornley, co-founder at Tideline, looks at how value creation practices bring a manager’s impact credentials into sharper ...

Plenty of examples of improvements Maladaptation – when adaptation measures backfire and make people worse off in the face of ...

Many marketers cite inconsistent measurement as a primary challenge for their CTV efforts, which was echoed in several panels. As CTV investments grow, brands are pushing for the same precise ...