To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.

These advantages make programmatic CPL acquisition a disruptive model in B2B demand generation, giving marketers the tools to ...

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

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Artificial intelligence (AI) positively affected multiple businesses, including semiconductors, workplace collaboration ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Haleon named Vistar Media, a location-based ad technology company, as its preferred partner for programmatic out-of-home (OOH) advertising across all key markets. As part of the partnership announced ...

Spotify will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024, according to ...

Q3 2024 Earnings Call Transcript November 9, 2024 Operator: Good morning, and welcome to Townsquare Media’s Third Quarter 2024 Conference Call. As a reminder, today’s call is being recorded, and your ...

Consumer healthcare firm Haleon chooses Vistar Media for programmatic OOH. A decision it describes as one less headache.