Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Aside from the GR86 Rally Heritage, RAV-X and Ultimate Tailgate Tundra concepts, Toyota Motor North America has also built the intriguing Land Cruiser Rox for the ongoing 2024 SEMA Show in Las Vegas.

Modellista built a rugged Toyota Land Cruiser for this year's SEMA Show. The aftermarket specialist previews possible new ...

Modellista lists two U.S. distributors: MKS Engineering, Inc. and Tien USA, Inc., both based in California. Its parts are ...

The concept vehicle is essentially a heavily fortified Land Cruiser designed for overlanding in places where a normal Land Cruiser can't go. Mo ...

A couple years ago Toyota took over the showcase space in the Center Hall of the Las Vegas Convention Center that was held by ...

Unveiled at SEMA 2024 is the ROX Concept, and it’s quite an extreme build. Built at Toyota’s CALTY design studio in California, ROX stands for Recreation Open eXperience. The company said that it’s a ...

The U.K. performance exhausts manufacturer will also be displaying further upgrades from brands of which it is the official ...

Toyota has been busy of late releasing concept after concept at the 2024 SEMA Show. From the WRC-inspired GR86 with the running gear of the GR Yaris to the Land Cruiser ROX concept, Toyota is showing ...

Toyota says that the RAV-X is "more than just a concept", making us wonder if the future RAV4 will gain a rally-inspired trim ...

In the last several years, accessories and overlanding equipment sales exploded as more people started gravitating toward the ...

A top Toyota executive said Wednesday the company is considering expanding its lineup of plug-in hybrid models to its truck ...