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Econsultancy
23 小时
Ecommerce Trends Quarterly: Q3 2024
Ecommerce trends, developments and statistics from the last quarter including Walmart’s AI gains, shoppable red carpets and ...
Econsultancy
2 天
AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response
Fire&Spark’s Dale Bertrand argues that Google’s AI Overviews present an opportunity to capture higher-quality website ...
Econsultancy
2 天
Thai housing developer achieves 82.6% brand search uplift with self-deprecating video and ...
Sammakorn is frequently confused with Thai revenue department Sanpakorn. This inspired the company to work with agency ...
Econsultancy
1 天
Top Fitness doubles ROAS with integrated SEO and paid media campaign focusing on efficiency
The US fitness equipment retailer worked with Impressive Digital to align SEO and paid media towards acquiring and converting ...
Econsultancy
6 天
Head of Wolt Ads: Brands want the ‘control and transparency’ of self-service retail media
Catalina Salazar tells us about her role at the Finnish delivery platform, including how brands are approaching retail media, ...
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