outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...
Earlier this year, Wolt – the Finnish food delivery and local commerce platform owned by Doordash and operating in 27 markets – launched its retail media network, Wolt Ads, which is notable for its ...
Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit ...
From left: Mark Walker, Unilever; Tilda Molho, Sky; Ollie Shayer, Boots; Paul Davies, Econsultancy. Omnichannel shopping – people interchangeably browsing and buying online and offline – is increasing ...
Leaders in digital commerce at Boots, Sky and Unilever highlight data capabilities and softer skills needed to adapt to rising omnichannel behaviour amongst consumers.