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Sustainable Brands
2 天
Book’s 3rd Edition Digs Deeper into the Making, Marketing of ‘Greener Products’
Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from ...
Sustainable Brands
3 天
This Is No Time for a 'Sustainability Recession'
Even with the headwinds to come, there will likely be a renewed focus by companies invested in curbing their climate impacts ...
Sustainable Brands
4 天
Why Shades of Grey Matter in Sustainability, and How to Get Customers to Care
Corporate fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Here are two strategies that can ...
Sustainable Brands
5 天
REI’s New Approach to Sizing, Design Raises Bar for Outdoor Industry Inclusion
The Seattle-based outdoor outfitter has adopted one of the industry’s widest sizing ranges, which has knock-on benefits as it ...
Sustainable Brands
9 天
Kindergarten Lunch Program Improves Child Nutrition in Vietnam
The success of Morinaga Milk’s Smiles & Health for Children kindergarten lunch project in Vietnam provides a blueprint for ...
Sustainable Brands
11 天
6 Big Sustainability Storytelling Myths — and How to Flip Them
As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're ...
Sustainable Brands
12 天
Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’
The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness ...
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