The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...
Earlier this year, FCB/SIX India made several other senior appointments to support its growth plans. In March, Chinmay ...
Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the ...
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder ...
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its ...
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The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
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Our weekly news roundup includes the latest appointments and account-wins from PR Professionals, Zeno Group, and more.
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive ...