Bursting onto our shelves and socials with eclectic flavours and novel textures, freeze-dried candies are set to be the coolest confectionery trend of 2024.
Sweet-treat gift-giving creates engagement and brand loyalty, so it’s no wonder many global brands are tapping into the purchasing driver. Giving sweet treats as gifts is more than just a win for ...
Confectionery brands are now offering custom experiences that go beyond taste, making every bite uniquely memorable. Here we examine four game-changing trends ...