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creativebrief.com
2 天
Greater Anglia’s Red Hare takes customers on a Christmas journey
The humorous campaign, ‘Christmas Lights’, has been created by Atomic London and sees the return of the Greater Anglia Red ...
creativebrief.com
2 天
Wikipedia champions the power of human knowledge
The campaign from Virtue Worldwide underlined the importance of Wikipedia as a source of reliable knowledge with no ads, ...
creativebrief.com
2 天
Jo Malone London’s pop-ups offer festive shopping fun
Shoppers are invited to visit the pop-up and star in the brand’s gameshow where they can see the brand’s offering at its ...
creativebrief.com
5 天
The fundamentals of funny: helping brands use humour
Humour is a broad church - it includes intelligent wit, gentle charm and making people smile. A 2001 study identified 7 ...
creativebrief.com
4 天
Freemans and Sophie Ellis-Bextor deliver Christmas shopping convenience
The campaign by MullenLowe encourages consumers to spread the cost of gifting with a wide range of trendy products.
creativebrief.com
3 天
Why vulnerability is the new strength in brand storytelling
Vulnerability works best when paired with a message of hope or a lesson learned. Brands don't need to sugar coat their ...
creativebrief.com
4 天
Make way for the Cultural Gatekeepers
Empower cultural gatekeepers by involving them in the creative process. Rather than dictating the terms of the campaign, ...
creativebrief.com
3 天
Donald Trump: Why we are partly to blame
The inconvenient truth is that Trump is so successful because he has positioned himself as an anti-establishment figure. A ...
creativebrief.com
4 天
Will Christmas 2024 be the ultimate silly season?
It is no secret that Christmas really is the ultimate silly season. Brands are fighting for attention, given consumers are in ...
creativebrief.com
5 天
Which? launches festive advertising campaign
The campaign, created by Neverland, with media partners Goodstuff, Brainlabs and Digital Voices, highlights the key issues ...
creativebrief.com
6 天
Asda unleashes the Christmas Gnome squad
Asda’s gnomes have long been popular in stores with characters ranging from the Mini Unicorn, bride and groom gnomes, to a ...
creativebrief.com
3 天
Building Communities with Charlie Dark, MBE
DJ pioneer, community builder, and proud father, Charlie Dark MBE, steps into the spotlight with Truant to share his journey ...
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