Warner Bros. Discovery added 7.2 million subscribers to its Max streaming service in its third quarter, the strongest quarterly gain since the platform's launch.
IBC365 Tutorial: Join Paul Davies, Head of Marketing at Yospace, for an insightful tutorial on the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to server-side ...
Brands increasingly seek data on attribution of purchasing decisions to measure the value of advertising. Will ‘shoppable TV’ – prompting viewers of TV ads (or even programmes) to make an immediate ...