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Marketing Dive
3 天
Cracker Barrel’s new CMO on reconnecting a heritage brand to culture
Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...
Marketing Dive
3 天
Yum Brands says AI-powered marketing is helping drive transactions
Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...
Marketing Dive
3 天
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.
Marketing Dive
1 天
TV advertising drives brand results: Here’s what the numbers say
Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...
Marketing Dive
2 天
Papa Johns names new CMO to elevate data-driven creativity
Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions ...
Marketing Dive
2 天
DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.
Marketing Dive
2 天
Burger King doles out holiday deals with immersive mobile app experience
Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of ...
Marketing Dive
5 天
Peloton targets millennial men with first part of multiphase campaign
The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of the first work from creative agency Special London.
Marketing Dive
4 天
How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy
The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.
Marketing Dive
4 天
Amazon’s holiday campaign spotlights classic song, acts of kindness
What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.
Marketing Dive
2 天
Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers
I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...
Marketing Dive
9 天
Meta’s generative AI tools find purchase with users and advertisers
More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive ...
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