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Marketing Dive
10 小时
Alison.ai’s $13.3M Funding to Speed Up AI-Driven Creative Optimization for Global Brands
Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...
Marketing Dive
13 小时
How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign
The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards ...
Marketing Dive
11 小时
Keurig Dr Pepper taps new CMO to accelerate digital-first marketing
Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...
Marketing Dive
11 小时
Wesson recasts gender roles in Thanksgiving campaign
The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.
Marketing Dive
11 小时
FanDuel, Verizon deepen NFL integrations with Netflix ad partnerships
The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the ...
Marketing Dive
1 天
Sociable: How will Trump’s second term impact social media companies?
The biggest beneficiary of a second Trump term in a social media sense looks set to be the platform formerly known as Twitter ...
Marketing Dive
1 天
DoorDash puts fresh spin on family meals for Hispanic Gen Zers
The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told ...
Marketing Dive
1 天
Heineken USA names new CMO focused on brand building
Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...
Marketing Dive
14 天
CMO Corner
Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.
Marketing Dive
3 天
Editorial Team
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Marketing Dive
4 天
TV advertising drives brand results: Here’s what the numbers say
Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...
Marketing Dive
7 天
Amazon’s holiday campaign spotlights classic song, acts of kindness
What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.
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