When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

Discover how AI adoption in marketing drives efficiency, customer loyalty, and market leadership through data-driven, ...

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices ...

European B2B marketers excel with authentic branding and data privacy best-practices, offering key lessons for US marketers.

Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say ...

Discover how purpose-driven marketing enhances client relationships and business growth by aligning mission with B2B ...

Catch up on select AI news and developments from the past week or so. Stay in the know.

Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...