Western Central Pacific Ocean (WCPO) skipjack and North Pacific albacore have achieved major milestones in sustainable ...

The Marine Stewardship Council (MSC) is an international non-profit organisation on a mission to stop overfishing. When you buy fish and seafood with the blue MSC ecolabel, you're helping to protect ...

In 2022-23 there were more than 20,800 MSC certified sustainable fish and seafood products on sale around the world. Look for the blue MSC label Below you can find facts, recipes and more for some ...

Every June, the Marine Stewardship Council (MSC) participates in World Ocean Day — a global event created by the United Nations that highlights the importance of our ocean and raises awareness of the ...

There’s a saying in the seafood industry: the West eats cod, the East eats mackerel and everyone eats salmon. It’s not surprising that this pretty pink, suppertime all-rounder frequently polls as the ...

The MSC blue fish label means the product carrying it is made with wild-caught and certified sustainable seafood that meets the MSC Fisheries Standard, a set of requirements for sustainability that a ...

The MSC Fisheries Standard is used to assess if a fishery is well-managed and sustainable. To become MSC certified, fisheries voluntarily apply to be assessed against the Standard. It’s open to all ...

While companies and organizations around the world have different definitions of sustainable fishing, the MSC definition is widely accepted across borders, among fishery experts, scientists, ...

Choosing products with the MSC blue fish label allows you to enjoy eating seafood with the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are ...

Understanding what drives consumer trends and motivates shopping behavior helps brands and organizations to align their business strategies with the evolving demands of the market. The rise of ...

What is illegal, unreported, and unregulated (IUU) fishing? IUU fishing is that which takes place outside of the regulations set by governments and fishing management bodies. IUU fishing is worth up ...

Show your customers your seafood comes from a sustainable source by using the MSC blue fish label. Find out how to show your commitment to certified sustainable seafood.