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Social Samosa
2 天
Political ad spending surpasses ₹6 crore in the Maharashtra elections
This surge in online spending underscores the critical role of digital influence in connecting with voters, with parties ...
Social Samosa
2 天
Filamchi Bhojpuri revamps channel look
The channel has partnered with regional actors Amrapali and Kajal Yadav in a campaign to raise awareness about the refreshed ...
Social Samosa
2 天
Goldmine Advertising secures social & digital media mandate for Canara Bank
Goldmine Advertising will lead the development and execution of social media strategies to ensure Canara Bank’s digital ...
Social Samosa
2 天
Did Diwali ads stand out this year? Creative heads disagree
Diwali ads in 2024 struggled to break free from recycled narratives, relying heavily on predictable themes and leaving ...
Social Samosa
2 天
Meta cracks down on political ads with tougher transparency rules
The measures, announced by Meta, require advertisers to complete a detailed authorisation process to ensure legitimacy and ...
Social Samosa
2 天
Meta’s AI to spot teens lying about age on Instagram
Those found to be under 18 will reportedly be switched to new ‘teen accounts,’ introduced in September, which include tighter ...
Social Samosa
2 天
Australia proposes social media ban for children under 16 years of age
The proposed laws, set to be tabled in parliament next week, would place responsibility on social media platforms to enforce ...
Social Samosa
2 天
Case Study: How Burger King invited customers to roast their worst coffee moments to drive ...
Burger King's 'Roast the Roast' campaign invited users to share their worst coffee experiences. A free coffee reward turned ...
Social Samosa
3 天
AICPDF slams quick commerce for promoting near-expiry goods
The federation appealed to the Ministry of Consumer Affairs, urging action against the increasing trend of quick-commerce and ...
Social Samosa
3 天
How brands utilised Ganji Chudail's appeal for relatable marketing
Ganji Chudail, an animated character known for her raw humour and relatable antics, has become a viral sensation. We look at the brands that have crafted engaging campaigns through the character.
Social Samosa
3 天
56% Indians preferred in-store shopping this festive season: Report
The top three choices emerging for the most awaited online shopping events were Flipkart’s Big Billion Days (64%), Amazon’s ...
Social Samosa
3 天
Castrol appoints Sandeep Sangwan as global CMO
The appointment was announced by Castrol’s Global CEO, Michelle Jou via a LinkedIn post, who also introduced Kedar Lele as ...
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