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Opinion
16 分钟
Opinion
There’s a real hunger for baked good fashion collabs right now
A supermarket and a high street bakery dropped the hottest gear during London Fashion Week. It was a surprising (sausage) ...
24 分钟
From Diwali to Christmas: how should advertisers celebrate key cultural moments?
With Diwali, Thanksgiving, Hanukkah and Christmas all fast approaching, advertisers are gearing up for a surge of celebratory ...
1 小时
Ad of the Day: Ikea turns private homes into mini billboards
Known for its playful and innovative advertising, the Swedish furniture maker has discovered a way to boost brand visibility ...
Opinion
1 小时
Opinion
Dismantling Apple’s brand essentialism myth
Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin shatters the illusion that Apple has always ...
Opinion
3 小时
Opinion
What brands can learn from NGOs about the purpose of purpose
When it comes to creating meaningful purpose-driven campaigns, brands can look to the work of NGOs, says Toby Symington of ...
Opinion
22 小时
Opinion
Tupperware’s bankruptcy should remind us what marketing actually does
We all think we own a piece of Tupperware, but if we did, the brand wouldn’t have to file for bankruptcy. System1’s Andrew ...
9 小时
Will the Runway-Lionsgate AI partnership be a blessing or a curse for Hollywood?
The two companies are working together to develop a custom AI model trained on Lionsgate's content library. Some say the deal ...
14 小时
Agency leaders debate how the Fed’s interest rate cut will impact advertising budgets
On Wednesday, the Fed slashed interest rates for the first time in four years, cutting the benchmark rate by half a ...
Opinion
18 小时
Opinion
Food for thought as S4’s net revenue falls 13.5% and Next 15 loses key client contract
Sir Martin Sorrell’s S4 Capital and Tim Dyson’s Next 15 both announced H1 figures this week and neither made particularly ...
18 小时
Publicis purchase of shopper marketing agency Mars United shows growth isn’t all about AI
As holding companies invest millions in building and acquiring complex AI tools, Publicis’s acquisition of long-established ...
The Drum
1 天
Is the Tupperware party over? Experts unpack the brand’s decline – and what could save it
Tupperware faces a turbulent chapter with its recent Chapter 11 filing, as shifting consumer habits and fierce competition challenge the once-revolutionary brand. Yet, with its deep-seated brand ...
1 天
How agencies can take client relationships from projects to retainers
What’s the key to moving a client relationship from project-based to becoming a client’s retained agency of record? In this ...
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