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Politics
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Opinion
1 天
Opinion
The marketing industry’s echo chamber: time to tune into the real world
Is the marketing industry out of touch with the public? In the wake of Donald Trump’s re-election, which caught many in ...
The Drum
2 天
Spectrum Designs brings autism awareness to T.J.Maxx with new neurodiverse apparel line
500 T.J.Maxx stores now carry Spectrum's neurodiverse-designed apparel. / Credit: Spectrum Designs Today, Spectrum Designs, a ...
2 天
New billboards remind LA residents to ‘Spread Hummus, Not Hate’
With Trump’s re-election stoking nationwide division, Brikman Advertising and Hummus Republic dish up a call for unity in LA.
Opinion
1 天
Opinion
As S4 and Stagwell mull impact of Trump’s return they show contrasting fortunes for Q3
One is in high spirits thanks to accelerating growth. The other has seen its share price tumble to a record low. As Stagwell ...
Opinion
3 天
Opinion
My name is Gaëtan Uytterhaegen and I changed my name to get a job in advertising
When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when ...
2 天
New Rapp CEO Jeannine Falcone’s vision for harmonious future between creative and tech
A symbiotic relationship where data informs creativity and creativity shapes how we use data is what agencies need right now, ...
2 天
What Trump’s win – and $215m in anti-trans ads – mean for the future of advertising ...
Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...
1 天
Best Ads of the Week: Sainsbury’s whimsical Xmas ad & an anti-hate hummus billboard
There’s also Shelter’s heart-wrenching look at childhood homelessness and Harvey Nichols’s darkly charming Tim ...
Opinion
2 天
Opinion
We thought Trump was finished. What else are marketers missing?
Marketers are supposed to understand their audience. Does the US election prove that there’s more distance than we’re ...
1 天
Why vertical video content is helping news publishing stay the right side up
As audiences spend more time on the open internet, how can advertisers grab, and keep, their attention? Next generation ...
3 天
It was never a neck-and-neck race. Where did the Harris campaign lose the plot?
Voters’ economic discontent, paired with Harris’ failure to distinguish herself meaningfully from either her predecessor or ...
Opinion
2 天
Opinion
Familiarity didn’t ultimately breed contempt for Trump, says Politics for Drummies host
The 2024 exit poll data compared with 2020 is brutal. Trump won men by over 10 points, compared with +4 points in 2020. He ...
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