Adobe's Firefly for Video model will also be available in Adobe Premiere through a new Generative Expand feature, also in beta. This feature allows users to expand a clip with AI-generated video and audio that matches the original clip.

You can try out Pollo AI for free, getting 20 credits a month. However, the videos are all watermarked, and there are limited editing and camera movement options. Should you want more features and credits, there are three price tiers of $15, $30, and $90 a month for 300, 800, and 3,000 credits, respectively.

It's Adobe Max 2024! Which means Adobe is divulging all the details on the big projects it has been working on since the last Max – and unsurprisingly, for anyone following recent years, the focus is again all about Generative AI.