Celsius stands out in the CPG beverage market with a strong focus on health-oriented products, positioning itself more as a healthcare company than a typical energy drink brand. The company has ...
Big Beverages, based in Charlotte, North Carolina, specialises in canned beverage manufacturing. Credit: Sheila Fitzgerald/Shutterstock. US-based energy drink maker Celsius Holdings has acquired local ...
CEO John Fieldly emphasized that the acquisition is a capital-efficient growth lever, aligning with Celsius's aim to dominate the energy drink market with functional, better-for-you beverages ...