Known for its baby back ribs,49 year-old Chili’s is gobbling up customers from fast food chains and swiveling heads on Wall Street with its viral marketing campaigns.
Brinker (EAT) shares soared 9% in midday trading and are up a whopping 150% for the year. Chili’s launched the $10.99 Big Smasher meal deal in April, describing it as having “twice the beef of a Big ...