Emotional targeting enhances CTV advertising effectiveness, connecting with viewers at the perfect moment for greater impact.

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

People now watch their favorite shows, movies, and sporting events on connected TV (CTV). In Europe, 86% of consumers use CTV ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Viant Technology, a provider of AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Viant said: “Major content owners and platforms ...

Innovid Corp (CTV) reports a 6% revenue growth and expands its partnership with Netflix, while navigating challenges from political ad spending and a shift to a software-only model.

CTV National News interviewed a man during the flooding in Toronto in July who says he was trapped in his Tesla as flood ...

Magnite delivers strong third-quarter results, beating earnings expectations thanks to Connected Television (CTV) growth.

A rock legend is set to hit the stage for his first-ever Winnipeg concert on Wednesday night. Bruce Springsteen and the E ...

MobileFuse, an in-app, CTV and DOOH advertising platform, has set a strategic partnership with ID5, an identity provider for digital advertising. MobileFuse says it’s one of the first in-app SSPs to ...

The victim did not sustain physical injuries." Download the CTV News app now Get local breaking news alerts Daily newsletter ...

Santa Claus is coming to a town near you as he is scheduled to spread holiday cheer in several parades across Windsor-Essex.