Even as the $19 billion energy drink space struggles with headwinds affecting the broader economy, Celsius needs to prepare for future growth in the category. Mintel estimated that energy drinks ...
CEO John Fieldly emphasized that the acquisition is a capital-efficient growth lever, aligning with Celsius's aim to dominate the energy drink market with functional, better-for-you beverages ...
Celsius energy drinks, despite being sugar-free and positioned ... growth in its entire category—contributing 47% of Q2 energy drink category growth—which makes it highly attractive to retailers.