However, not every sonic logo is a hit with consumers. Look at Instagram’s newly launched sonic logo. Created for the end of its reels, it’s safe to say it’s creating a certain “discord ...

Music will always have one very obvious advantage over other marketing assets: earlids are not a thing. Music is unavoidable, and therefore the most pervasive. Sure, you’ve got to use it in ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. In a world dominated by visuals, it’s time for brands to reconsider their marketing ...

Sonic X Shadow Generations takes an already excellent game and spring jumps it to new heights with a creative Shadow campaign and an appreciable graphical upgrade.

Please verify your email address. Many characters in the Sonic franchise, besides Sonic, possess unique speed and abilities, making them powerful forces in battle. Characters like Jet the Hawk ...

This issue identifies key insights and trends, including the dominance of custom music and sonic logos, yet highlights a significant gap in consistent sonic branding, especially on social media ...

Since this is a Sonic review I’ll go fast and cut to the chase: Sonic X Shadow Generations is a fantastic combination of one of the Blue Blur's classics and a new helping of smartly designed ...

Following is a transcript of the video. Narrator: Sonic the Hedgehog famously went through a drastic design change for his first Hollywood film. Fans were so upset at this [screaming] that the ...

We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T's iconic four-note sound logo. And we'll explore what comes next ...