This was considered a Western phenomenon; however, these have become a vital element in India’s online shopping landscape.

E-commerce giants push the envelope to entice festive shoppers with creative campaigns and influencer marketing.

E-commerce market set to soar: India’s e-commerce market is expected to grow 21% annually to reach $350 billion by 2030, a ...

Delivering instant gratification seems to be the need of the hour as beauty retailer Nykaa, direct-to-consumer (D2C) player Licious, and Myntra try out 10-15-minute delivery pilots in select cities.

Crocs has embraced the festive spirit with the launch of its ‘Share the Joy’ campaign, featuring rising Bollywood stars and #CrocsSquad members Vedang Raina and Rasha Thadani. In the campaign's lively ...

STRAP: Adhering to the basics of financial planning can help you enjoy your festive spends sans worries of future EMIs and ...

Refresh your everyday routine, get a full makeover, or learn new beauty skills with our styling and beauty experts.

This Diwali, OPPO India ignites the festive spirit with its new campaign #VishwasKaDeep. Through a captivating film and a series of engaging digital experiences, the campaign explores the unique ...